Ebook publishing is all the rage, there is no doubt. It seems that everyone everywhere is talking about digital publishing these days. Folks who could hardly use a computer a few years ago are now building an additional stream of income by selling books. So, what does that mean for your business, and how can an eBook benefit your bottom line?
#1 – eBooks offer both quick and residual income for your business
Depending on the size of the book, a professional eBook writer can have your book finished and ready for sale is as little as 2 weeks. That’s right. How do I know that? Because my colleagues at Atlas Media Ink and I have done exactly that scores of times in the past 2 years. Once your book is complete, a pro can show you how to turn that into multiple streams of income.
#2 – eBooks offer tremendous bang for your buck
While the overhead costs of producing a physical book can be daunting, producing an eBook is much more cost effective. Whether you hire individual writers, editors and graphic designers or a firm dedicated to producing the best books, you maintain control of the process, get quality work and save a ton of cash.
#3 – eBooks can be targeted
One of the biggest benefits of an eBook is how targeted it can be. Want to offer your customers and prospects answers to frequently asked questions and give them specific insight about a single topic? Give them an eBook. Not only is your customer more informed, but they credit you with that knowledge.
#4 – eBooks make you the trusted expert
People hire someone to do what you do every day. But, aside from a direct referral, how do they choose? If all they find is a list of professionals with similar skills, experience and testimonials, they are left playing the grow-up version of eeny-meeny-miny-moe. So, how can you increase the odds that they will decide you are the “very best one”? A published eBook could make all the difference. A book conveys this message loud and clear: “That person knows their stuff.” Be that person.
#5 – eBooks can boost your website’s ranking online
What happens when you Google your business? How many of your page links are at the top when someone searches your business and your profession? None? One or two? Offering an eBook on your website can help you increase your search engine ranking. Yes, there is a secret to it. But it’s a relatively simple process that an online reputation management professional can set up for you.
In review, eBooks can:
- Provide a quick and residual stream of income for you.
- Offer tremendous value when professionally developed.
- Attract a specific, targeted market to your business.
- Establish you as an expert instead of your competition.
- Increase your Google search ranking.
And now you know, but I’m not the only one talking about this, so I’ll give you even odds your competition may learn this soon. Which one of you will be the first to cash in on the tremendous business-boosting power of an eBook?