8 Pitfalls of Self Promotion (cont.)
Continued…here are more self-promotion misfires that kept applicants from getting real gigs. Learn from their mistakes, avoid them, and you could soon be hearing “you’re hired.”
#5 –Social Media Maven says: “I’m one busy bee!”
“I would love this opportunity! My work demands that I be savvy in all the things you listed. Please feel free to check me out at (SOCIAL MEDIA PAGE). I am also on (OTHER SOCIAL MEDIA). In addition to my own business, I represent the social media interests of five other companies.”
This eager beaver is advertising WAY too much. While she likely thinks that she is displaying initiative and a wide range of expertise, the hiring agent was thinking: “Can she deliver on my timetable with all this other stuff to do? I’m thinking, no.”
Hiring agents care about your skills and experience, not your workload. Taking this approach is like asking someone out on a date by telling them all about your other current relationships.
LESSON: Look at an application from the hiring agent’s perspective. They are looking for specific skills related to specific work, and they expect your full attention.
#6 Mr. Jargon says: “Something vaguely related you don’t understand.”
“Hello. My company is (COMPANY). I work with individuals and companies to build unique solutions to help take your vision to the next level. I will work with you to understand your objectives ranging from internet to creative marketing strategies and business development.”
Okay, first issue: the applicant is presuming to discuss the hiring agent’s objectives before actually learning what they are. Second, this post reads like it was assembled in the jargon factory and picked up wholesale at the meaningless business-speak outlet.
LESSON: Don’t presume. It’s arrogant. Use words that mean something precise. People appreciate it.
#7 Mr. Passive Aggressive says: “What’s in it for me?”
“I will take a look at it, just send me the info to my email address and i will see if it is something I would be interested in.”
First, this poster didn’t even bother to proofread her application. Second, while this person likely thinks she is displaying confidence, it actually comes off as ambivalence. Here is what my colleague said about this one: “Seriously, this woman is telling me that she is going to decide whether or not my project is interesting enough? Really!”
LESSON: Hiring agents need a job done. They are not seeking your approval, and they have neither the time nor the inclination to follow up on you.
#8 Gen. Narcissism says: “It’s all about ME!”
“Send me your project specs and I’ll be in touch…but only if I love what you are doing.”
Sorry, chief. It’s not all about you. This is about whether or not you are a good fit. And, since it seems you probably couldn’t fit your head through the door, I’m going with “no.”
Have you encountered any of these self promotion pitfalls, or are there any you didn’t see on this list?