The incredible dominance of Facebook
According to CNN and Wired Magazine, there are at least ONE TRILLION pages on the Internet. More are being added every day.
Unless you are a United States Congressman talking about the debt or an astronomer measuring star distance, ONE TRILLION is a pretty massive number, which makes what I’m about to tell you even more incredible.
In the United States, ONE out of ever FIVE page views online lands on Facebook. For those counting, that’s 20% of all views.
Or, to put it another way…
But the dominance of Facebook does not end there. Not only are a lot of people visiting Facebook multiple times per day, but they are sticking around. The average Facebook visit lasts 20 minutes.
CONSIDER: While the time a person spends on a given page varies wildly, the average page view length on the Internet overall is less than one minute.
BUT WHO’S WATCHING
Overall, 67% of online adults surveyed by Pew research said they use Facebook. By comparison, 16% of online adults use Twitter But how do those numbers break down over age group? Is your target market cruising the Facebooks? As it turns out, the social media magnet has captured a significant percentage of nearly every age group using the Internet.
While much Internet content is gender directed, Facebook, while skewed, is less so.
- 57% identify as female
- 43% identify as male
Conventional “wisdom” bemoans the emergence of social media as the end of society as we know it. The tolling death bell of civility and the demise of real conversation. While misunderstandings and Internet trolls can certainly strain social interaction online, researchers have discovered some surprisingly positive impacts of social media on society as a whole.
- Facebook revives dormant relationships.
- People are more apt to keep up with close social ties on a regular basis.
- Social media users are more likely to have more close social ties and about half as likely to be socially isolated as the average American.
- Facebook users have more close relationships than non-users.
- Internet users get more support from social ties and Facebook users get more than anyone else.
- Facebook users are more politically engaged than most people (though, perhaps, not more politically informed). Ironically, MySpace users were found to be more open to opposing views.
But it can also be incredibly distracting…
One final finding about Facebook users…apparently they (we) are more trusting than others. That’s a statistic that cuts both ways…more on that tomorrow.
Read more about the growing impact of the social web: